Some names are just branding.
Ours is a love letter to survival, sisterhood, and second chances.

We met in 2018—both of us working in a local restaurant in Carlisle.
At first glance, we couldn’t have looked more different.

I was deep into full-time university, newly single, and trying to hold it together for my 15-year-old daughter. I had just left a 16-year-long toxic relationship. The reality? I was technically homeless and completely lost. Everything I thought I knew about who I was had been stripped away, and I was trying to start again from nothing.

Katarzyna was in beauty school, going through her own heartache—caught in a cycle with someone who made her feel small. She was also starting over. Quietly gathering her pieces. Trying to find her way.

And then came the spilled bottle of wine.

It was during a hectic shift—one of those moments where everything feels like it’s happening all at once. I dropped a bottle that was meant for one of Katarzyna’s tables. A proper clutz moment—chaotic, messy, and unforgettable.

We laughed, we cried, and after work that night, we went out together for the first time. We ended up dancing like we’d known each other forever. That night, something clicked. It was the beginning of a friendship that would shape both our lives.

From that moment on, we were inseparable. Two women in recovery from heartbreak, loss, and burnout, showing up for each other when we didn’t have much else.

Our lives were far from glamorous. But we had each other, and the kind of friendship that holds space for both collapse and rebirth.

We started a little tradition—nights with cheap wine, too much cheese, and big dreams. We’d talk about what we really wanted. What we’d build if we had the chance. What it would feel like to finally live with purpose, on our own terms.

At the time, I was working as a designer—building my own graphic design company from the ground up while going to university full-time and moonlighting as a waitress just to make ends meet.

By day, I was designing for other people’s dreams—logos, packaging, brand identities. By night, I was rushing plates, walking home tired, and trying to stay afloat. It was exhausting. But it gave me something too: a sense of direction. A creative spark.

And I remember saying to Katarzyna one evening, somewhere between a glass of red and a second helping of brie:

“Wouldn’t it be amazing if we had our own skincare line?”

At first it felt impossible. A fantasy.
But the more we talked, the more real it became.

I’d started to take skincare seriously again during that time, too. It wasn’t about vanity—it was about identity. I was rediscovering myself through small rituals: washing my face, putting on serum, taking care of skin I’d once neglected. It helped me feel human. It helped me remember who I was.

Those little routines began to feel like self-respect.

We’d go for moonlit walks with our dogs after long shifts, often wrapped in scarves and dreams. We’d look up at the sky, walking quietly between the stars and streetlights, sharing our hopes and whispering things we were too afraid to say out loud in daylight.

And that’s when the name started to form.

Luna, for the moon that held us in those quiet nights.
Selene, the Greek goddess of the moon—divine, luminous, powerful.

The name felt soft and strong at the same time. Like us.

It wasn’t just about skincare anymore. It was about creating a space—an experience—that helped other women feel what we were starting to feel again:
Whole. Worthy. Powerful. Seen.

We wanted to make products that held meaning.
That honoured rituals and resilience.
That reminded women of who they are, even when life tries to make them forget.

This business didn’t come from comfort or convenience.
It was built out of real life—through heartbreak, hard lessons, and the quiet rebuilding that happens when everything else has fallen away. It came from the kind of strength you don’t find until you have no choice but to start again. From healing that took time. From resilience that was earned.

We didn’t just survive—we transformed.
Everything we’d been through, all the setbacks and heartbreak, became the fuel for something with purpose. We channelled the chaos into creativity, the hurt into healing, and the uncertainty into a shared vision that kept us moving forward.

What started as late-night conversations and scribbled-down dreams became a brand built with intention, care, and a whole lot of resilience. It didn’t come easy—but it’s ours. And no amount of noise or outside pressure can take that away.

Now, years later, our lives look very different.
Katarzyna lives in Italy, handling our EU operations. I’m still in Carlisle, running the UK side of the business. We’re miles apart—but still completely in sync, still chasing the dream we once shared over wine and moonlight.

So when people ask where the name Luna Selene comes from, this is what we tell them:
It comes from heartbreak and healing. From nights spent dreaming under the stars. From two best friends who had nothing—and chose to build something beautiful anyway.

It’s more than a name.
It’s a promise.

To never forget where we started.
To honour every woman rising from her own version of rock bottom.
To make beauty that helps you come home to yourself.